Women want clothing designed for real body proportions and functional details, with fit in bust/hips/waist and usable pockets as key purchase triggers and current blockers.

Testing ideas and headline angles suggested for the pain points found below — review before using.
Functional pockets are missing
Garments ignore waist and hip shaping
Sizing up doesn’t fix bust fit
Buyers explicitly want real, usable pockets rather than decorative ones, making practical pocket design a strong buying trigger for clothing selection.
“Pockets”
“particularly useful pockets, and not just decorative pockets. Pockets you can actually put things in without making the garment look weird.”
Shoppers feel women’s clothing often lacks defined waist shaping and adequate room for hips and butt, which makes them hesitant to buy pieces that won’t match their proportions.
“Concept of a waist”
“Similarly, concept of bigger hips & butt”
Users with larger busts say increasing size keeps the same proportions, causing poor bust fit and uncomfortable, misaligned bust shaping, which is a major fit objection before purchase.
“Similar vein, I always needed a bigger bust area. Just increasing a garment to large does next to nothing. It just keeps the same proportions throughout the garment, making everything bigger elsewhere and maybe an inch bigger in the bust area. Those designated boob areas were the worst because they are always too small and cut across the bust instead of under it.”